GHD have just released a limited edition version of the Mk IV, the pure styler.

These are functionaly no different from a standard pair, but, they seem to have jumped on the Apple band wagon with their love of all things white and glossy, producing a brilliant white, high gloss finish on these straighteners.

They are heat resistant, so should not dis-colour, and they look pretty special… very special.

They also come in an heat resistant case, which is very useful if you travel. The lack of a decent portable case is something of a weakness with the standard versions. The case itself has an appealling design, befitting the product that it is designed to carry!

GHD MK4 PURE White Ceramic Flat Iron Hair Straightener


US $109.99 (0 Bid)
End Date: Sunday Jul-05-2009 21:43:25 PDT
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New GHD PURE White IV flat iron ceramic Hair Styler


US $28.00 (3 Bids)
End Date: Monday Jul-06-2009 11:11:17 PDT
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GHD Pure 1" Styling Set


US $168.00 (0 Bid)
End Date: Monday Jul-06-2009 11:16:02 PDT
Buy It Now for only: US $170.00
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GHD MK4 PURE White Limited Ceramic Hair Straightener


US $69.99 (1 Bid)
End Date: Monday Jul-06-2009 12:54:17 PDT
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GHD MK4 PURE White Ceramic Flat Iron Hair Straightener


US $71.00 (22 Bids)
End Date: Monday Jul-06-2009 16:41:57 PDT
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GHD MK4 Limited Edition PURE White Hair Straightener


US $105.50 (16 Bids)
End Date: Monday Jul-06-2009 19:43:59 PDT
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ghd 'pure' white hair straightener


US $42.05 (1 Bid)
End Date: Tuesday Jul-07-2009 8:44:14 PDT
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Ghd pure white straightener flat iron limited edition


US $34.99 (0 Bid)
End Date: Wednesday Jul-08-2009 11:04:59 PDT
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GHD MK4 PURE WHITE CERAMIC FLAT IRON


US $105.00
End Date: Wednesday Jul-08-2009 11:41:46 PDT
Buy It Now for only: US $105.00
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GHD MK4 PURE WHITE CERAMIC FLAT IRON


US $105.00
End Date: Wednesday Jul-08-2009 11:42:08 PDT
Buy It Now for only: US $105.00
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GHD Pure Styler Hair Straighteners Brand New


US $20.50 (8 Bids)
End Date: Thursday Jul-09-2009 8:52:42 PDT
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ghd 'pure' white hair straightener


US $29.99 (1 Bid)
End Date: Thursday Jul-09-2009 14:58:37 PDT
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GHD MK4 Limited Edition PURE White Hair Straightener


US $62.00 (0 Bid)
End Date: Thursday Jul-09-2009 15:29:59 PDT
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GHD MK4 PURE White Ceramic Flat Iron Hair Straightener


US $1.75 (3 Bids)
End Date: Thursday Jul-09-2009 16:46:21 PDT
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GHD MK4 Pure White Flat Iron Hair Straightner


US $49.99 (0 Bid)
End Date: Thursday Jul-09-2009 22:02:14 PDT
Buy It Now for only: US $124.99
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GHD IV PURE WHITE HAIR STRAIGHTENER STYLER


US $120.00
End Date: Friday Jul-10-2009 14:47:15 PDT
Buy It Now for only: US $120.00
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GHD Pure Flat Iron - Limited Edition Set


US $110.00
End Date: Friday Jul-10-2009 19:23:36 PDT
Buy It Now for only: US $110.00
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These looks come at a price though, and a set of “Pures” will set you back another 15% over the cost of a standard model.